Why You Should Consider a Double Deck
Why You Should Consider a Double Deck Display for Your Next Trade Show
Trade shows are all about standing out, telling your story, and maximizing face-to-face time with potential clients. But with hundreds of companies often exhibiting at the same event, the competition for attention is fierce. That’s where double deck displays come in — bold, functional, and highly impactful, these two-story booths provide the space, structure, and statement your brand needs.
Whether you’re considering a 20×20 double deck display, a 30×30 two story booth, or a custom two-level structure, a double deck exhibit is more than just a booth. It’s a brand experience that commands attention.
In this blog, we’ll break down:
- What a double deck display is
- The various sizes available (20×20, 20×30, 20×40, 30×30, and more)
- Why you should consider renting or purchasing one
- What features can be integrated
- And why companies worldwide are turning to Double Deck Displays, powered by Müller Expo, for turnkey trade show solutions
What Is a Double Deck Display?
A double deck display—also known as a two-story exhibit—is a trade show booth that includes a raised second level, adding vertical space without increasing your floor footprint. These structures create a massive visual presence and allow exhibitors to double their meeting areas, lounge spaces, and product demo zones.
Whether it’s used for VIP meetings, brand activations, private lounges, or simply an eye-catching design, a two story booth is the ultimate way to make an impression.
Popular Double Deck Booth Sizes
Double deck displays come in a wide range of configurations and can be tailored to suit any exhibit hall or venue requirement. Here are some of the most common options:
20x20 Double Deck Display
A 20×20 double deck booth is compact but powerful. It offers a small footprint with a big impact, perfect for companies who want to make a splash without investing in a massive space.
- Best for: Startups, tech demos, or targeted meeting zones.
- Popular features: LED walls, lounge upstairs, custom reception counter, branded flooring.
- Keywords: 20×20 double deck display, 20×20 two story exhibit, 20×20 double deck booth.
20x30 Double Deck Display
The 20×30 two story booth is one of the most flexible layouts. It allows for large downstairs engagement areas and a spacious upper-level meeting zone.
- Best for: Mid-sized companies looking for separation between public and private areas.
- Popular features: Interactive displays, upstairs conference room, LED video wall, branded carpet.
- Keywords: 20×30 double deck display, 20×30 double deck exhibit, 20×30 two story booth.
20x40 Double Deck Exhibit
Need space to host product demos and private meetings simultaneously? The 20×40 two story booth gives you room to breathe.
- Best for: Product-heavy exhibitors, large team activations, or press meetings.
- Popular features: Upstairs hospitality suite, LED signage, custom flooring, AV integration.
- Keywords: 20×40 double deck display, 20×40 two story exhibit, 20×40 exhibit rental.
30x30 Double Deck Display
For brands with a bigger presence, the 30×30 double deck exhibit provides a striking layout with open-concept design, large display walls, and seating areas on both levels.
- Best for: Corporate brands, software companies, or industries with high engagement needs.
- Popular features: Interactive screens, custom lighting, branded staircase, LED floor panels.
- Keywords: 30×30 double deck display, 30×30 two story booth, 30×30 double deck rental.
Custom Sizes (30x40, 40x40, etc.)
We also offer completely custom double deck designs for clients with unique visions or larger footprints. Whether you’re building a private theater, hosting multiple meetings, or showcasing large equipment, we’ve done it all.
- Best for: International companies, high-traffic booths, multi-brand showcases.
- Popular features: Enclosed upstairs suites, kitchens, video walls, motion graphics.
Why Choose a Double Deck Display?
Here’s why more companies are making the leap to two stories:
More Space, Same Footprint
Double decks effectively double your usable square footage. You can host private meetings upstairs while engaging the crowd below — without upgrading your booth size on paper.
Massive Brand Presence
Going vertical gets you noticed. In a sea of standard 10x10s and inline booths, a double deck display towers above the rest, making you a visual landmark.
Built-In ROI
By increasing your meeting capacity and creating multiple environments, you maximize your trade show ROI. More conversations = more leads = more deals.
VIP & Privacy Zones
Upstairs spaces can be designed as executive lounges, conference rooms, or product reveal areas, offering privacy away from the show floor hustle.
Scalable & Reusable
Double deck booths can be rented for a single show or purchased for long-term use. Plus, modular engineering means the structure can be scaled up or down.
Integration Options for Double Deck Displays
Your booth should do more than just look good — it should work hard for your brand. With Double Deck Displays, we offer all the modern integrations you need for a fully immersive exhibit:
- LED Video Walls (great for branding and product demos)
- Custom Reception Counters
- Backlit SEG Graphics
- Touchscreen Product Demos
- Custom Flooring & Branding
- LED Skin Walls (BeMatrix compatible)
- AV Systems and Lighting
- Furniture Packages & Lounge Areas
- Wi-Fi Integration, Charging Stations, VR Demos
Whether you’re showcasing medical equipment, launching a new tech platform, or hosting exclusive investors — we’ll help you design the space to do it in style.
Rent or Purchase – What’s Right for You?
We offer both rental and purchase options to match your goals:
Rental Benefits
- Ideal for one-off events or show-specific designs
- No long-term storage or maintenance required
- Fast turnarounds and flexibility
- Budget-friendly for short-term programs
Purchase Benefits
- Reuse your booth across multiple shows
- Cost-effective over time
- Customize every detail
- Control over your own assets and branding
Why Work With Double Deck Displays?
Here’s what makes us different:
Full Turnkey Service
From concept to construction, we handle everything — design, engineering, permitting, fabrication, AV integration, shipping, install, and dismantle. No third parties. No stress.
Global Capabilities
We are owned and operated by Müller Expo Services International, which gives us access to production and labor in every major trade show city, including Las Vegas, Orlando, Chicago, Dubai, London, and beyond.
Massive Inventory
We maintain a huge stock of modular double deck systems, including BeMatrix frames, LEDskin, stairs, railings, and custom structures, allowing us to build fast and scale on demand.
Experienced Team
You’ll be assigned a dedicated project manager who will guide your team through every step — from creative planning to on-site execution.
Safety, Compliance & Peace of Mind
All our double deck structures are built to local codes, come with stamped engineering drawings, and are installed by certified professionals.
The Future of Trade Show Exhibiting is Vertical
As trade show floors get more crowded, space optimization and brand elevation become more important than ever. A double deck booth offers you the competitive edge — with added functionality, visibility, and prestige.
Whether you’re preparing for CES, NAB, AHR, HIMSS, EuroShop, or a local industry expo, a double deck display will set your brand apart.
So, if you’re looking to:
- Build a memorable experience
- Maximize your booth ROI
- Create multi-functional spaces
- And work with a proven global partner
Ready to Get Started?
Let’s build something bold. Our team is ready to design your custom double deck display — tailored to your size, industry, and goals. Whether it’s a 20×20 rental or a fully customized 30×40 double deck exhibit, we’ve got you covered from design to dismantle.
Contact Double Deck Displays today to schedule a free consultation and 3D design preview.